Category Archives: PPC

7 Take Aways from Hero Conf 2013

The last couple of days, I was in Austin (Texas) for Hero Conf 2013, a search marketing conference organized by Hanapin Marketing, who run the PPC Hero blog. Hero Conf is focused exclusively on PPC, so it’s a very refreshing change from the usual search conferences where SEO takes center stage. On my end, it was a last minute decision to attend, and in hindsight I’m very glad that I went.  Continue reading