Monthly Archives: April 2013

Back from a conference? Time for a Conference Experience Report

Having just returned from Hero Conf, I wanted to jot down some additional notes besides my session notes that I took on my laptop. I don’t report to a boss, so these notes are just for my own future use; but I figure other people may have to write a short report for their higher-ups to justify the trip. So I put together a quick template and structured it so it can be used within a corporate environment, too.  Continue reading

7 Take Aways from Hero Conf 2013

The last couple of days, I was in Austin (Texas) for Hero Conf 2013, a search marketing conference organized by Hanapin Marketing, who run the PPC Hero blog. Hero Conf is focused exclusively on PPC, so it’s a very refreshing change from the usual search conferences where SEO takes center stage. On my end, it was a last minute decision to attend, and in hindsight I’m very glad that I went.  Continue reading